Axia x London Essence at Salon Privé 2025
This September, Axia Spirit took centre stage at one of the UK’s most prestigious lifestyle events: Salon Privé 2025 at Blenheim Palace. Partnering with the acclaimed London Essence Company, Axia brought a new dimension to Britain’s ultimate garden party, where timeless heritage, modern innovation, and luxury living meet in spectacular fashion.
The Spirit of Salon Privé
For nearly two decades, Salon Privé has been recognised as the UK’s premier classic car and luxury lifestyle event, blending a world-class Concours exhibition with exquisite hospitality and curated experiences from refined brands. In 2025, the grandeur of Blenheim Palace welcomed a total attendance of 28,294 guests—a gathering of passionate automotive enthusiasts and tastemakers seeking the very best in British style and substance.
This year marked a major milestone for Salon Privé, which became the first automotive event globally to receive Certified B Corporation™ status. This commitment to sustainability and excellence provided the perfect setting for Axia to showcase its authentic Greek heritage and contemporary flavour alongside London Essence.
Bespoke Cocktails & Lasting Impressions
The London Essence Cocktail Bar was a focal point, serving up Axia’s extra-dry Mastiha spirit with London Essence’s premium mixers. Together, they crafted a collection of luxury cocktails that delighted attendees and embodied the event’s spirit of refinement and creativity.
Signature cocktails featured throughout Salon Privé included:
- YAMAS! at the London Essence Bars
- The Coachbuilt at American Bar, Savoy
- Ferrari at Guards Bar
- Coffee & Tonic at Green Bar
E cocktail offering guests a taste of Axia’s complex, approachable profile blended with London Essence's finest. The variety of spritzes and twists on classic serves invited guests to experience Mediterranean craftsmanship in every sip.
Luxury Meets Authenticity
Just as the extraordinary vehicles on display reflect heritage and innovation, Axia stands for centuries-old tradition paired with a modern edge. The relaxed yet dazzling Salon Privé setting provided the ideal backdrop for introducing new audiences to Axia - rooted in authentic Mastiha yet perfectly suited for today’s premium cocktail landscape.
The Coachbuilt cocktail from the American Bar at Savoy, crafted with Axia, received glowing feedback: “Absolutely exquisite and very well received by the guests.”
Discover Axia in London
Salon Privé 2025 confirmed Axia’s place among the world’s finest luxury lifestyle drinks. As guests explored supercars, fashion, and fine dining, they discovered a Mediterranean spirit that sparks curiosity and sets a new standard for premium cocktails in the UK.
Ready to taste Axia in action? Explore London’s top bars and restaurants serving Axia, and let every sip continue the story of craftsmanship, discovery, and luxury.
Raise a glass with Axia and London Essence, and celebrate the art of cocktail culture.
